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Nike Employs a ________ Strategy with Its Nike by You

Question 15

Multiple Choice

Nike employs a ________ strategy with its Nike by You service which configures shoes to a customer's specific preferences for colors, solos, logos, and added initials and numbers.


A) product sampling
B) product clustering
C) build-to-order
D) usage segmentation
E) psychographic segmentation

Correct Answer:

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