The Purpose of the Five Key Steps in Segmenting and Targeting

Multiple Choice

The purpose of the five key steps in segmenting and targeting markets is to

A) identify competitors that provide similar products that satisfy a firm's customers' needs.
B) provide guidance to reposition a firm's products.
C) generate new-product ideas for firms that are not growing in market share.
D) link market needs of customers to the organization's marketing program.
E) correlate directly to each of the five environmental forces.