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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    The Quantity Consumed or Patronage (Store Visits) During a Specific
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The Quantity Consumed or Patronage (Store Visits) During a Specific

Question 86

Question 86

Multiple Choice

The quantity consumed or patronage (store visits) during a specific period is referred to as


A) usage rate.
B) purchase metric.
C) consumption index.
D) consumption rate.
E) demand amount.

Correct Answer:

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