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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    Four General Categories Are Used to Segment Consumer Markets, One
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Four General Categories Are Used to Segment Consumer Markets, One

Question 134

Question 134

Multiple Choice

Four general categories are used to segment consumer markets, one of which is


A) supplier segmentation.
B) demand segmentation.
C) regional segmentation.
D) demographic segmentation.
E) product segmentation.

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