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While Many Energy Drinks Target Teen and Young Adult Males

Question 131

Multiple Choice

While many energy drinks target teen and young adult males with extreme sports themes, 5-hour Energy frequently advertises toward adults needing a quick and easy way to get through a busy workday. The strategy for 5-hour Energy would be described as ________ positioning.


A) alternate
B) head-to-head
C) lateral
D) niche
E) differentiation

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