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    Exam 9: Market Segmentation, Targeting, and Positioning
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    Hotel Programs That Encourage Passengers to Repeatedly Stay at Their
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Hotel Programs That Encourage Passengers to Repeatedly Stay at Their

Question 111

Question 111

Multiple Choice

Hotel programs that encourage passengers to repeatedly stay at their collections of properties focus on usage rate and employ ________ strategy.


A) a rate of recurrence
B) a product utilization
C) an incidence
D) a frequency marketing
E) a consumption index

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