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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    Figure 9-9 -Figure 9-9 Above Is a Depiction of a ________ for ________
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Figure 9-9 -Figure 9-9 Above Is a Depiction of a ________ for ________

Question 107

Question 107

Multiple Choice

  Figure 9-9 -Figure 9-9 above is a depiction of a ________ for beverages in the minds of adults. A)  hierarchy of needs B)  perceptual map C)  marketing matrix D)  growth-share matrix E)  acuity matrix Figure 9-9
-Figure 9-9 above is a depiction of a ________ for beverages in the minds of adults.


A) hierarchy of needs
B) perceptual map
C) marketing matrix
D) growth-share matrix
E) acuity matrix

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