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Figure 9-7 -Figure 9-7 Above Shows the Market-Product Grid for a Wendy's

Question 24

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  Figure 9-7 -Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3)  is three times the size of a small market (shown by a 1)  and a medium market (shown by a 2)  is twice the size of a small market. The meal occasion (product grouping)  that comprises the largest product grouping is A)  breakfast. B)  lunch. C)  between-meal snack. D)  dinner. E)  after-dinner snack. Figure 9-7
-Figure 9-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market. The meal occasion (product grouping) that comprises the largest product grouping is


A) breakfast.
B) lunch.
C) between-meal snack.
D) dinner.
E) after-dinner snack.

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