A Perceptual Map Is

Multiple Choice

A perceptual map is

A) a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
B) a framework used to demonstrate the growth or decline of specific market segments within an industry.
C) a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers.
D) a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
E) the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.