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    Marketing Study Set 15
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    The First Step of the Marketing Research Approach Is to
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The First Step of the Marketing Research Approach Is to

Question 26

Question 26

Multiple Choice

The first step of the marketing research approach is to


A) develop findings.
B) define the problem.
C) take marketing actions.
D) collect relevant information.
E) develop the research plan.

Correct Answer:

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