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    Exam 8: Marketing Research: From Customer Insights to Actions
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    If a Researcher Is Using Data That Are Low in Cost
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If a Researcher Is Using Data That Are Low in Cost

Question 49

Question 49

Multiple Choice

If a researcher is using data that are low in cost and save time, which type of data is this likely to be?


A) questionnaire data
B) mined data
C) secondary data
D) patented data
E) observational data

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