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    Exam 8: Marketing Research: From Customer Insights to Actions
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    ________ Is a Type of Forecast That Involves Estimating the Value
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________ Is a Type of Forecast That Involves Estimating the Value

Question 46

Question 46

Multiple Choice

________ is a type of forecast that involves estimating the value to be forecast without any intervening steps.


A) A direct forecast
B) A survey forecast
C) A lost-horse forecast
D) A lost-cause forecast
E) An intention forecast

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