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    Exam 8: Marketing Research: From Customer Insights to Actions
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    ________ Scale Is a Five-Point Scale in Which the Opposite
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________ Scale Is a Five-Point Scale in Which the Opposite

Question 20

Question 20

Multiple Choice

________ scale is a five-point scale in which the opposite ends have one- or two-word adjectives that have opposite meanings.


A) A dichotomous
B) An open-ended
C) A Likert
D) An attitudinal
E) A semantic differential

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