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    Exam 8: Marketing Research: From Customer Insights to Actions
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    A Collection of Databases, or ________, Is Where a Firm's
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A Collection of Databases, or ________, Is Where a Firm's

Question 279

Question 279

Multiple Choice

A collection of databases, or ________, is where a firm's marketing data are stored.


A) data vault
B) data depot
C) data warehouse
D) data storehouse
E) data repository

Correct Answer:

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