In Conducting Marketing Research on Facebook, Carmex Is Considering Using

Multiple Choice

In conducting marketing research on Facebook, Carmex is considering using a marketing metric that measures how active its Facebook audience is with Carmex, such as when consumers post a comment on the Carmex wall or reply to one of the Carmex posts. This metric is called Carmex

A) sentiment.
B) share of voice.
C) engagement.
D) conversation velocity.
E) likes.