A New York Car Wash Owner Wanted to Open a Car

Multiple Choice

A New York car wash owner wanted to open a car wash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple advertising. It was not until the business was opened that he realized he should have used ________. His French signs actually said "car bath" instead of "car wash."

A) Esperanto
B) back translation
C) semiotics
D) semantic symbolism
E) linguistic exchange