Multiple Choice
Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration
Correct Answer:

Verified
Correct Answer:
Verified
Q20: A restriction placed on the amount of
Q21: _ is the focus on creating economic,
Q22: Samsung electronics, Gillette razors, and Nike apparel
Q23: Consider the distribution channels through which a
Q24: Exporting refers to a global market entry
Q26: A New York car wash owner wanted
Q27: Mars, America's second-largest candy company, began doing
Q28: One variation of licensing is referred to
Q29: U.S. appliance manufacturers note that people in
Q30: A trade war is initiated when<br>A) the