Multiple Choice
A sales representative for a pharmaceutical company visits the doctor's office, hoping to explain a new drug to the doctor. However, the office receptionist explains that the doctor is with patients and will not be able to see the sales rep. The receptionist is acting as
A) a user.
B) an influencer.
C) a buyer.
D) a decider.
E) a gatekeeper.
Correct Answer:
Verified
Correct Answer:
Verified
Q27: Swiss specialty chemical company Ciba is the
Q28: At which stage of the organizational buying
Q29: Spruceland Millworks in Canada makes wood pallets
Q30: Wholesalers and retailers that buy physical products
Q31: If a purchase is a new buy
Q33: The purchasing manager of Ingram Printing has
Q34: The decision-making process that organizations use to
Q35: In the organizational buying process, heavy emphasis
Q36: A buying center refers to<br>A) an online
Q37: What is the last stage of the