Question 1

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as ________ needs.

Accepted Answer

A)  physiological 
B)  safety 
C)  personal 
D)  social 
E)  self-actualization

Question 2

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Accepted Answer

A)  culture. 
B)  psychographics. 
C)  social class. 
D)  lifestyle. 
E)  reference group.

Question 3

As a result of ________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

Accepted Answer

A)  selective retention 
B)  selective comprehension 
C)  selective exposure 
D)  selective perception 
E)  subliminal discrimination

Question 4

You have just purchased an Amazon Fire HD 10 tablet device. After you receive it at your door, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S6, for which you have seen many ads on social media. This is most likely an example of

Accepted Answer

A)  indecisiveness. 
B)  cognitive dissonance. 
C)  postpurchase stress. 
D)  market anxiety. 
E)  extended problem solving.

Question 5

Cognitive dissonance refers to

Accepted Answer

A)  feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs. 
B)  feelings of discomfort associated with purchasing something purely for the sake of prestige. 
C)  the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives. 
D)  feelings of discontent after a purchase has been made when the product fails to perform up to expectations. 
E)  feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

Question 6

Three teenage girls spent an hour at a store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

Accepted Answer

A)  purchase task 
B)  social surroundings 
C)  physical surroundings 
D)  temporal effects 
E)  antecedent states

Question 7

An enduring characteristic within a person or in his or her relationship with others is referred to as

Accepted Answer

A)  a key trait. 
B)  a persona. 
C)  a self-concept. 
D)  a core value. 
E)  an ideal self.

Question 8

Perceived risk is

Accepted Answer

A)  an unmerited fear of being taken advantage of in an exchange situation. 
B)  the feeling of postpurchase psychological tension or anxiety that consumers may experience when faced with two or more highly attractive alternatives. 
C)  the degree to which a seller is willing to make an exchange based upon a customer's creditworthiness. 
D)  the personal, social, and economic significance of the purchase to the consumer. 
E)  the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.

Question 9

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as

Accepted Answer

A)  perceptual learning. 
B)  retentive learning. 
C)  functional learning. 
D)  motivated learning. 
E)  behavioral learning.

Question 10

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Accepted Answer

The answer of Explain the actions and considerations that relate...

Question 11

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

Accepted Answer

A)  physiological and self-actualization 
B)  self-actualization and social 
C)  personal and physiological 
D)  safety and social 
E)  social and personal

Question 12

When conducting an information search in the purchase decision process, a consumer may use various product-rating organizations, government agencies, and TV consumer programs known as

Accepted Answer

A)  relational sources. 
B)  marketer-dominated sources. 
C)  personal sources. 
D)  public sources. 
E)  stakeholder sources.

Question 13

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

Accepted Answer

A)  evaluative set. 
B)  evolved set. 
C)  consideration set. 
D)  alternative selection group. 
E)  aspiration group.

Question 14

Charlie was standing outside his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 64-gigabyte iPad Pro. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

Accepted Answer

A)  problem recognition 
B)  alternative evaluation 
C)  information search 
D)  purchase decision 
E)  postpurchase evaluation

Question 15

A person's ability to perceive differences in stimuli is referred to as

Accepted Answer

A)  selective comprehension. 
B)  selective retention. 
C)  stimulus generalization. 
D)  stimulus discrimination. 
E)  routine problem solving.

Question 16

Both in terms of population and spending power, which of the following is the largest racial/ethnic subculture in the United States?

Accepted Answer

A)  Asian Americans 
B)  Hispanics 
C)  Caucasians 
D)  African Americans 
E)  Native Americans

Question 17

For Coppertone products, evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction are

Accepted Answer

A)  dry skin and acne. 
B)  greasy formula and sunburn. 
C)  dry skin and skin infection. 
D)  sunburn and poor customer service. 
E)  poor customer service and high price.

Question 18

A consumer journey map is a visual representation of

Accepted Answer

A)  a shopper's emotion-based motivations which if triggered will spur a purchase. 
B)  situations in which a consumer is physically in contact with a product, such as during trial in a store or at home. 
C)  exchanges for a particular product or with a particular brand, including frequency and volume in dollars or units. 
D)  a brand's offerings and how they align with various target markets. 
E)  all of the touchpoints for a consumer who comes into contact with a company's products, services, or brands before, during, and after a purchase.

Question 19

Tracy stopped by a vending machine at 10:00 a.m. Even though she wanted to get a soda, she thought it was too early for that and chose a bottled juice instead. This purchase is an example of which situational influence?

Accepted Answer