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Casey's Girlfriend Will Celebrate Her Birthday Next Week, So He

Question 352

Multiple Choice

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of which part of the consumer purchase decision process?


A) recollection search
B) external search
C) evaluative criteria
D) antecedent states
E) internal search

Correct Answer:

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