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    Exam 5: Understanding Consumer Behavior
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    Many Large Companies Use Which Metric to Track the Likelihood
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Many Large Companies Use Which Metric to Track the Likelihood

Question 350

Question 350

Multiple Choice

Many large companies use which metric to track the likelihood of their current customers engaging in positive and negative word of mouth behavior?


A) Customer Lifetime Value
B) Net Promoter Score
C) Sales per square foot
D) Market share
E) Unit sales

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