The BMW StreetCarver Is a $495 Skateboard That Features BMW's

Multiple Choice

The BMW StreetCarver is a $495 skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wants its skateboard to be within the consideration set of potential skateboard buyers. In this case, it will most likely focus on

A) reducing the postpurchase dissatisfaction that may result from purchasing its product.
B) making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas.
C) making appeals directed toward motivational ego needs.
D) explaining the stability and control aspects of the StreetCarver in its advertising messages.
E) creating personality profiles for skateboarders.