Figure 5-2 -Figure 5-2 Above Shows the Recent Ratings from an Independent

Multiple Choice

Figure 5-2
-Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. A number of factors are listed, such as retail price, audio quality, and camera quality. These factors are the typical ________ for smartphones.

A) consideration sets
B) evaluative criteria
C) value propositions
D) quality considerations
E) core benefits