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    Marketing Study Set 15
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    Exam 5: Understanding Consumer Behavior
  5. Question
    Compliance and Aggression Are ________ That Have Implications for a Consumer's
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Compliance and Aggression Are ________ That Have Implications for a Consumer's

Question 284

Question 284

Multiple Choice

Compliance and aggression are ________ that have implications for a consumer's purchasing behavior.


A) personality traits
B) personas
C) self-concepts
D) core values
E) needs

Correct Answer:

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