In the VALS Framework, Consumers Motivated by Ideals Are Guided

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principles. One segment of the two Ideals-motivated groups, known as ________, have fewer resources and are not looking to change society. They believe in right/wrong for a good life and have a strong connection to church and family.

A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers