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    Exam 5: Understanding Consumer Behavior
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    In Behavioral Learning, a Need That Moves an Individual to Action
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In Behavioral Learning, a Need That Moves an Individual to Action

Question 153

Question 153

Multiple Choice

In behavioral learning, a need that moves an individual to action is


A) a drive.
B) a cue.
C) an attitude.
D) a response.
E) a reinforcement.

Correct Answer:

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