Which of the Following Is a Reason That Marketing to Hispanics

Multiple Choice

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

A) Hispanics don't consider advertising a credible source of product information.
B) Hispanic communities are spread across the entire country and therefore are difficult to target.
C) The Hispanic subculture is diverse.
D) Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences.
E) Assimilation is valued and the Hispanic community finds cultural target marketing offensive.