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    Marketing Study Set 15
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    Exam 5: Understanding Consumer Behavior
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    One Evening While Watching Hulu, Your Stomach Growls
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One Evening While Watching Hulu, Your Stomach Growls

Question 60

Question 60

Multiple Choice

One evening while watching Hulu, your stomach growls. You see an ad for Jimmy John's. You walk to the shop and buy a sandwich, which tastes great. In terms of behavioral learning, your hunger is a


A) reinforcement.
B) cue.
C) response.
D) prompt.
E) drive.

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