In the VALS Framework, Consumers Motivated by Self-Expression Want to Make

Multiple Choice

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have low resources and protect what they think they own. They value self-sufficiency and practical and functional products.

A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors