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    Marketing Study Set 15
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    Exam 5: Understanding Consumer Behavior
  5. Question
    In Behavioral Learning, ________ Is a Stimulus or Symbol Perceived
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In Behavioral Learning, ________ Is a Stimulus or Symbol Perceived

Question 17

Question 17

Multiple Choice

In behavioral learning, ________ is a stimulus or symbol perceived by consumers.


A) a drive
B) a cue
C) an attitude
D) a response
E) a reinforcement

Correct Answer:

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