Which of the Following Statements About Attitudes Is False

Multiple Choice

Which of the following statements about attitudes is false?

A) Marketers are primarily concerned with American core values when developing advertising messages.
B) Attitudes are learned.
C) Attitudes are shaped by one's values and beliefs.
D) An attitude results in responses that are consistently favorable or unfavorable.
E) Personal values affect attitudes by influencing the importance assigned to specific product attributes.