In the VALS Framework, Consumers Motivated by Achievement Look for Products

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or a group to which they aspire. A segment of the achievement-motivated groups, known as ________, have low resources and live in the moment. Although they would like to better their lives, they have difficulty doing so.

A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors