Solved

When Citizen, a Watch Company, Uses a Spokesperson Such as Singer

Question 79

Multiple Choice

When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is a(n) ________ who can influence the purchase decision of its target market.


A) opinion leader
B) product champion
C) innovator
D) BzzAgent
E) rainmaker

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q74: Dina manages a three-story apartment building near

Q75: Which of the following statements about personality

Q76: Consumer _ are a marketer's product, service,

Q77: A mother of two toddlers is most

Q78: Which of the following statements about how

Q80: Which of the following statements about the

Q81: All of the following would impact your

Q82: Research has found that for many products,

Q83: What is a subculture? Which American racial/ethnic

Q84: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB7462/.jpg" alt=" Figure 5-6 -According