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    Exam 5: Understanding Consumer Behavior
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    What Is a Subculture? Which American Racial/ethnic Subcultures Subcultures Are
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What Is a Subculture? Which American Racial/ethnic Subcultures Subcultures Are

Question 83

Question 83

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What is a subculture? Which American racial/ethnic subcultures subcultures are most frequently targeted by marketers and why?

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Subculture refers to a subgroup with uni...

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