BzzAgent

Multiple Choice

BzzAgent

A) is the top consumer information source in developing countries.
B) captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
C) was the first on the Internet to create a public forum for new products.
D) counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
E) uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.