In the Consumer Purchase Decision Process for Coppertone Products, the Problem

Multiple Choice

In the consumer purchase decision process for Coppertone products, the problem recognition stage is typically triggered either by "going somewhere" like a vacation, beach, or pool, or through what?

A) heightened awareness of the need to protect skin regularly
B) consumer exposure to medical information from their doctors
C) participation in indoor or outdoor fitness activities
D) a desire to incorporate more natural products into one's lifestyle
E) experiencing a bad skin infection