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    Exam 22: Pulling It All Together: the Strategic Marketing Proces
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    Which of These Is One of the Four Generic Business
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Which of These Is One of the Four Generic Business

Question 113

Question 113

Multiple Choice

Which of these is one of the four generic business strategies?


A) exclusivity
B) quality focus
C) differentiation
D) geographic span
E) service leadership

Correct Answer:

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