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A Generic Business Strategy Is a Strategy That

Question 116

Multiple Choice

A generic business strategy is a strategy that


A) seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
B) can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage.
C) describes an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals.
D) states the organization's function in society, often identifying its customers, markets, products, and technologies.
E) helps a firm search for growth opportunities from among current and new markets as well as current and new products.

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