Key Problems That Emerge in a Firm's Strategic Marketing Process

Multiple Choice

Key problems that emerge in a firm's strategic marketing process include that

A) there is poor communication between the firm and its stakeholders.
B) there is a lack of leadership.
C) although management says they are behind the plans, they do not allocate resources to the degree necessary for success.
D) planners and their plans may have lost sight of their customers' needs.
E) plans can be thwarted by disgruntled employees, other departments, or competitors.