Lindsey Smith's Task in Molecular Imaging Products at GE Healthcare

Multiple Choice

Lindsey Smith's task in Molecular Imaging Products at GE Healthcare is to

A) simplify sales presentations for technical products.
B) increase the importance of the advertising element of the company's promotion mix.
C) develop a team of professionals in selling to and servicing key customers.
D) create value in customer relationships by emphasizing the company's product innovations, solutions, and service.
E) establish brand recognition for Molecular Imaging Products as distinct from GE Healthcare.