The Primary Responsibility of Order Takers Is to

Multiple Choice

The primary responsibility of order takers is to

A) "preach" the benefits of a new product or service to a customer rather than close the sale.
B) build market share in a sales territory.
C) convince a customer from a competitor to switch to the firm's product or brand.
D) preserve ongoing relationships with existing customers and maintain sales.
E) create a sense of goodwill not only to the brand but also to the entire product mix of the firm.