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    Exam 21: Implementing Interactive and Multi-Channel Marketing
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    Many Firms Such as Xerox and IBM Use a Cross-Functional
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Many Firms Such as Xerox and IBM Use a Cross-Functional

Question 251

Question 251

Multiple Choice

Many firms such as Xerox and IBM use a cross-functional sales practice known as


A) collaborative selling.
B) team selling.
C) cooperative selling.
D) account selling.
E) formula selling.

Correct Answer:

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