Procter & Gamble Uses Groups of Marketing, Sales, Advertising, Computer

Multiple Choice

Procter & Gamble uses groups of marketing, sales, advertising, computer systems, and supply chain personnel to work with its major retailers, such as Walmart, to identify ways to develop, promote, and deliver products. This type of sales approach is called

A) partnership selling.
B) missionary selling.
C) order taking.
D) team selling.
E) formula selling.