ABB Is a Swiss-Based Manufacturer of Industrial Equipment with Annual

Multiple Choice

ABB is a Swiss-based manufacturer of industrial equipment with annual sales of $30 billion. At one time, ABB had a salesforce that sold only generators, one that sold only boilers, another that sold only transformers, and so forth. Each of its salespeople was an expert on the items he or she sold. Its salesforce was organized by

A) workload.
B) customer.
C) geography.
D) product.
E) size.