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    Marketing Study Set 15
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    Exam 2: Developing Successful Organizational and Marketing Strategies
  5. Question
    ________ Is a Good, Service, or Idea That Creates Value
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________ Is a Good, Service, or Idea That Creates Value

Question 105

Question 105

Multiple Choice

________ is a good, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants.


A) An exchange
B) A countertrade
C) A profit center
D) An offering
E) An industry

Correct Answer:

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