Multiple Choice
If Ben & Jerry's sold more units of its Chocolate Chip Cookie Dough super premium ice cream to U.S. consumers as a result of increased promotion while keeping its price per pint the same, it would be using a ________ strategy.
A) product development
B) market development
C) market penetration
D) diversification
E) market saturation
Correct Answer:
Verified
Correct Answer:
Verified
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