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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    The Clear, Broad, Underlying Industry or Market Sector of an Organization's
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The Clear, Broad, Underlying Industry or Market Sector of an Organization's

Question 212

Question 212

Multiple Choice

The clear, broad, underlying industry or market sector of an organization's offerings is its


A) business.
B) trade group.
C) market.
D) competitive set.
E) product grouping.

Correct Answer:

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