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    Marketing Study Set 15
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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    List the Three Steps of the Planning Phase of the Strategic
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List the Three Steps of the Planning Phase of the Strategic

Question 213

Question 213

Essay

List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps.

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The planning phase of the strategic mark...

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