Objectives Are

Multiple Choice

Objectives are

A) the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program designed to reach it.
B) criteria or standards used in evaluating proposed solutions to a marketing problem.
C) statements of an accomplishment of a task to be achieved, often by a specific time.
D) a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
E) the detailed day-to-day operational decisions essential to the overall success of marketing strategies.