The Planning Gap Refers to

Multiple Choice

The planning gap refers to

A) the difference between projected total costs and realized total revenues.
B) the difference between projected total costs and net profits.
C) the difference between marginal revenue and marginal cost.
D) the percentage point difference between a firm and its next largest competitor in terms of market share.
E) the difference between the projection of the path to reach a new sales revenue goal and the projection of the path of the results of a plan already in place.